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Web site design to hook a customer is very like fishing. Try these seven tips to make money.

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Step 1. Research.

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What – you don’t think a fisherman starts with research? How does he know not to fish in the bathtub? How does he know not to fish for dorado in USA? How does he know that his favorite lemon meringue pie on a sardine hook won’t catch sharks?

Imagine you’ve invented a 100% cure for Paraguayan piques. You pay a graphic designer to make your web site design. After a year you still haven’t been able to make money. Your host tells you that the few visitors that you had only stayed for ten seconds.

Research would have told you that
*Your prospects speak Guaraní not English
*Most of them can’t read Guaraní
*Even fewer speak English
*Most of them don’t have computers

A little research at Overture would have told you that only 3791 people looked for pique in a month, but most of them were interested in polo, not in an insect. Does your potion kill Jiggers? 1432 people searched on that word, and they were mostly North Americans. Perhaps you could make money from them?

If your web site design could inspire 10% of these searchers to visit your sales page and 10% of these bought from you that would give you 14 clients per month. Would that make money enough to pay for your web site design? You’ve been fishing in your bathtub!

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Step 2 Preparation

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As a fisherman you’ve discovered what fish are in your area, what will attract them to where you are, and found a spot where you won’t get your line tangled up with other fisherman’s lines.

My research for this article showed that ‘web site’ had half a million searches but people could be totally uninterested in web site design. ‘Web site design’ had only a third of a million searches, but readers were more targeted. There were 239 advertisers on Overture, which shows that it is popular, and there are only 24 million competitors.

‘Build a website’ had less than 50 thousand searchers, but 337 million competitors. Ouch! I think my lines would get tangled!

So the rule is: find what people want then design your web site with pages filled with the information that they want. If nobody is interested in your subject, advertise offline or find another subject for your web site design.

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Step 3 Get crowds

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You sprinkle oatmeal soaked in your secret ingredient on the water, and soon fish are following the scent back to where you are.

Your first task is to make your web site design attractive to visitors.

Tuna fishermen throw un-baited hooks into the mass of fish and pull them out in a sort of rhythm. The hook, which has no barb, snags a fish which falls off into the hold, and the hook is thrown out again, with the whole process taking a few seconds.

Google Adsense is excellent to make money from this kind of web site design.

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Step 4 Research

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But that was in step 1 you object? Your research should never end. Talk to the other fishermen. Visit fishermen’s forums. Search Google for information. Your oatmeal has attracted fish, but when you put it on the hook it washes off.

You must find what bait will stay on the hook long enough for hungry fish to bite. This will vary from season to season. Experiment and record your results.

Research for your web site design should never stop. Try different ideas to make money and record your results.

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Step 5 Pre-sell

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OK. Your fish are crowding round you. Your bait has some colorful feathers disguising the hook. You want to persuade the fish that your bait is more attractive than the scraps of oatmeal.

Your web site design should start to describe your experience with whatever it is that you are selling to make money. You should try to communicate in all your web site design just how interesting you find what you are offering.

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Step 6 Arouse Enthusiasm

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Keep pulling your bait through the water so that fish will think

*I’d better act while the food is there!
*It’s heading towards the other fish. I’d better be quick!
*I may get a better offer, but what if I don’t?

If your web site design is aimed at affiliate income, don’t try to sell yet. You strike only after the bait is in the fish’s mouth. Let the vendor handle the last step.

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Step 7 Hook Them

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Once the fish has the bait in it’s mouth you strike to drive the barbs home, then the fish can’t leave go. Then you pull the fish in, and eat it.

Oops! I’m not advocating cannibalism! Once your web site design has hooked a customer the same rules no longer apply.

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Bonus Tip

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To succeed, your web site design must have ways to keep your customers so happy that they will keep coming back again and again.

Your web site design must obviously have a contact page. You should have a frequently asked questions page. You should offer further sales of related products to make money for you. If you eat your client you won’t have her returning again and again.

When it comes to marketing online and selling products, many people are not sure how to get visitors to their website or how to market their products. Any business owner knows that when starting an internet business it’s essential to run strong marketing campaigns in order to acheive success. Whether it’s promomting a single product, service, business opportunity, you have to somehow figure out how to get the right people to see your business.

There are numerous ways to target the right people in order to acheive financial success online. One way in particular is through bulk e-mail. Granted it does work and it can be a numbers game, however there are some services that pay people too open e-mail and read them. In order to find the services that work, you will have to test them and see which bulk e-mail services yeild real results.

A number of very reputable companies offer marketing packages that often contain downloadable CD’s teaching expert marketing strategies and secrets. A lot of systems have received mass appeal to online business seekers simply because it cuts out all of the prospecting and phone calls. Anyone that has been in any type of network marketing business knows that they can spend an entire day on the phone prospecting in hopes of finding just 1 person that will join their opportunity. Marketing systems will do most of this work for you so you don’t have to.

Many marketing systems will let you take a sneak preview of their compensation pay plan and business model. When it comes to marketing online, it’s easy to make mistakes and it’s easy to waste a lot of money testing new ideas. Any marketing package try’s to cut down on the hassle of spending advertising dollars only in hopes of making it all back. When looking for a new home business it can be an overwhelming process with all the programs available online. Most programs do not teach people how to market successfully online which eventually leave people empty handed and broke. Finding a program that makes it easy to duplicate success is an essential part of any home based business.

Before deciding on a home based business be sure you know what you’re looking for and by this I mean find a program with a proven track record. Find a program that has testimonials and a system already in place that teaches you how to duplicate their success. We know that most people want to do almost nothing and receive everything. The truth that comes with any home based business is that it does take time and effort to get it running. The initial boost will ensure a long successful home business career. Eventually you can ease up and put your system on automatic and reap the rewards, but not without doing some hard work first.

The first thing I would like to do is share with you an email that I recently received that provided the inspiration for this article.

Mr. Calvert,

Hello, my name is Tanya Jameson. I met you a few months ago at the Bunny Slipper Boot Camp you spoke at in Las Vegas. I am the one that spoke to you after the Boot Camp and told you I was going to invest in your “How to Create a $5,000 Monthly Income with Ebay and Online Auctions Course” after I had a couple of yard sales.

I knew at the time, you probably didn’t believe me, but I did go to www.OnlineAuctionU.com and purchase your course. Anyway I just wanted to let you know that I have followed your course step-by-step and last month I have my first month of over $5,000.00 in profits, $5,233.70 to be exact and I am having a blast. My 5 year old daughter helps me in my business and because of your course; I never have to worry about taking a job outside the home again.

Now for my question, at the seminar you said that you personally spend over $15,000 a year on books, tapes, seminars, and other personal development courses.

My question is why?

You have a net worth of millions of dollars, you speak all over the world at seminars, and have dozens of training programs, why do you still invest so much money? I am just curious; please respond when you have an opportunity.

Thank you for helping me change my life!

Tanya Jameson

Here is my response:

Tanya,

Congratulations on your first $5,000 month! You now have developed the skills and knowledge to be able to write your own pay check every month with Ebay and online auctions. I am proud of you and I appreciate you taking the time to send me an email.

Now regarding your question and why I spend so much money on personal education.

My definition of success is not how much cash, or how many toys you have. To me “Success is living your life working towards worthy Goals” When I was broke, living in a small 600 foot square home and driving a beat up Chevette, I was as successful then as I am now, because I had worthy goals that I was working towards daily.

Now here is the “brain tweak” once I reached those goals, I was no longer a success. Think about that one for a minute. The only way I could maintain my success is to set new goals!

When I was financially broke, I developed the habit of spending 10% of my income on my own personal education. Jim Rohn says “Formal education will make you a living; if you become self-educated you can create a fortune”

That is one of the things I absolutely enjoy about the Internet, it is a constantly evolving marketing medium. There are always new ideas to learn and concepts and methods to test and put into practice.

Thankfully, my income got to a point, where I could no longer spend 10% on courses, books and tapes. So I was able to buy books and training programs for other people, and at one point provide the book “Think and Grow Rich” to the entire graduating class at our local high school.

However today, I am constantly learning and working towards worthy goals, and I hope you will continue to do the same.

I wish you much success, and as always let me know what I can do to support and help you. I appreciate your support, and again thanks for taking the time to send the email.

Dale Calvert
www.DaleCalvert.com

I sincerely hope that my response to Tanya has resonated in your mind. If you are broke, but working towards worthy goals, YOU ARE A SUCCESS. Today’s world is full of self educated marketing masters that offer an endless supply of books, tapes, and training programs to help us all become better at what we do.

Oh yeah, before I forget, why is the title of this article $1,167.00? That is what I spent last month for personal educational and training programs. Become “self educated” and I will see you on the never ending road to success!